Gray Kuglen

Generations in Color

An Intergenerational Public Art Initiative for Alameda

View live proposal

8–10

Utility boxes (pilot)

8–16

Youth participants (pilot)

20

Proposal sections

Under review

Status

An Intergenerational Public Art Initiative for Alameda
Public Art ProposalInteractive Proposal Site · 2026Concept · Product Design · Web Development

Overview

Generations in Color is a proposal to the Alameda Arts Commission for a framework that pairs experienced local artists with young people to collaboratively design and paint public artwork across the city, beginning with utility boxes.

Rather than presenting the idea as a static PDF, I designed and built it as an interactive, narrative-driven website — so commissioners and stakeholders could explore the proposal at their own pace, or follow a guided walkthrough structured like a five-part story.

The Problem

Public art proposals are usually pitched as documents: a PDF, a deck, a stack of renderings. That format struggles to convey something this initiative depends on — that the process (mentorship, collaboration, shared learning) matters as much as the finished murals.

  • A flat document can't distinguish the framework's five movements — Discover, Learn, Collaborate, Create, Grow — from a list of unordered features
  • Reviewers skim; a linear deck buries the framing before the ask
  • The proposal needed to work for two audiences at once: commissioners reviewing it in five minutes, and stakeholders reading it closely

Key Insight

Treating the proposal itself as a designed artifact — not just its contents — was the real product problem.

  • Structuring the 20 sections into five narrative phases let people either browse freely or follow a guided, slide-by-slide story
  • A "digital companion" concept for the murals themselves — QR-code plaques linking to each artwork's story — reinforced the initiative's real subject: relationships, not paint
  • A working print/PDF export meant the interactive site never became a liability for reviewers who still wanted a document

Approach

1

Structure

  • ·Organized 20 proposal sections into five journey phases: Discover, Learn, Collaborate, Create, Grow
  • ·Built both a free-browse mode and a guided, slide-by-slide story mode
2

Content System

  • ·Modeled every section, stat, and precedent as structured content data rather than hardcoded copy, so language could be revised without touching layout code
  • ·Kept the project name and pilot figures explicitly provisional throughout, since neither was finalized
3

Interactive Companion

  • ·Designed a sample artwork-story page previewing the QR-code companion experience proposed for a future phase
  • ·Included a community dashboard concept, clearly labeled as illustrative, to show commissioners where the platform could grow
4

Presentation-Ready

  • ·Built a print/PDF-formatted version of the full proposal for reviewers who preferred a document
  • ·Shipped as a live, shareable site rather than a static file, so it can be updated as the proposal evolves

System Thinking

The proposal itself is organized around the same four pillars it asks the Commission to fund:

System flow

Connect
Learn
Create
Grow

Status

Generations in Color is a live proposal, not a completed program. The pilot figures — 8–10 utility boxes, 6–8 artists, 8–16 youth participants — are explicitly framed as preliminary, pending collaboration with the Arts Commission, city staff, and community partners.

Utility box pilot map

Utility box pilot map