Rental Analytics
Get Rent Ready
A unit-by-unit rent tracker that benchmarks each unit against nearby comps and surfaces the monthly upside.
Product designer building data-driven applications that simplify complex decisions and drive measurable outcomes.
From early concepts to deployed systems across fintech, proptech, and enterprise.
Example Work
Get Rent Ready
Get Rent Ready: Using Market Data to Increase Rental Income and Property Value
A data-driven approach to identify rent potential, prioritize property improvements, and measure their financial impact — increasing rental income by 24%, reducing operating expenses by 4–5%, and lifting estimated asset value by 5–6% on a real property.
Azibo
Property Insurance in Minutes: Instant Quotes for Landlords
Built and launched a new insurance product from the ground up, expanding Azibo into a new vertical. Designed a seamless, API-driven experience enabling landlords to generate quotes in under five minutes from their phone.
Azibo
Faster Leasing, Lower Costs: Streamlining Rental Applications
Redesigned the rental application flow to reduce friction for tenants and improve landlord efficiency—cutting application review time by 30% and saving renters $39.95 per application.
Kaiser
Defining the Future of Home Healthcare
Developed a forward-looking vision for home-based care, addressing shifting patient needs, cost pressures, and care delivery models. Established a North Star to guide Kaiser Permanente’s house-call services.
Amazon
Reducing Returns: Rethinking Online Fit for Apparel
Collaborated on a proof of concept to reduce clothing return rates by improving how customers assess fit online, exploring multiple concepts to bridge the gap between digital and physical try-on.
Yoss / Adecco
Discovery Research: Uncovering Needs in the Freelance Economy
Led foundational research to identify the needs, motivations, and pain points of both businesses and independent contractors—shaping early product direction for a global staffing platform.
Apps
Recent Explorations
Interactive prototypes and proofs of concept I'm building right now — exploration in progress, not a finished portfolio.
Investment Modeling
PropDev
A return calculator that models the cash-flow split between an investor and a property owner across a development deal.
Deal Underwriting
Property Deal Sheet
A profitability lookup that stress-tests cap rate and cash-on-cash return across a grid of price and rent scenarios.
Public Art Proposal
Generations in Color
An intergenerational public art initiative pairing local artists with youth to paint utility boxes across Alameda.
Previous Work
Clients & Engagements
Experience across Fortune 500 companies, startups, and everything in between—from fintech and healthcare to enterprise software and consumer products.
Enterprise Support Experience
Redesigned customer support workflows to improve engagement and ticket resolution outcomes.
Connected Camera Ecosystem
Designed mobile and web experiences for smart home and business monitoring; product later spun out and IPO'd as Arlo.
- UX
Measuring UX Performance
Created an MVP tool to evaluate product UX, reducing evaluation time by ~50%.
eReader Usability Research
Led usability testing on prototype devices to refine UI concepts across key user segments.
Bill Pay Redesign at Scale
Improved a bill pay experience used by 3M+ customers, addressing usability gaps and long-term product strategy.
Healthcare Plan Management Tool
Redesigned internal platform to improve workflows, data consistency, and operational efficiency.
Education Experience Design
Partnered on UX improvements for Apple's education platform to increase clarity and adoption.
SOA Policy Management Tool
Designed enterprise application for managing service-oriented architecture within ActiveMatrix platform.
Digital Gallery Experience
Designed online experience to showcase global design work for Autodesk's SF gallery.
Agile POS Redesign for Retail
Designed and delivered a modern point-of-sale system to replace legacy infrastructure using Agile methods.
Marketplace Concept & UX Strategy
Evaluated and prototyped improvements for an early-stage enterprise app marketplace.
Vendor Management System Redesign
Led redesign of enterprise tools, driving efficiency gains estimated at $2.4M annually. (Purchased by Magnit)
Optimizing the Sales Funnel
Led end-to-end redesign to improve conversion using journey mapping, rapid prototyping, and user testing.
FAQ
Frequently Asked Questions
Common questions about how I work and what I focus on.
Working on a product or system that needs clarity?
Let's talk through it.