Gray Kuglen

Product designer building data-driven applications that simplify complex decisions and drive measurable outcomes.

From early concepts to deployed systems across fintech, proptech, and enterprise.

Example Work

Get Real Ready

Machine Learning for Real Estate: Increasing Cash Flow and Asset Value

Data-driven valuation models increased cash flow by 16% on a single unit while driving a 5–6% lift in asset value. Scaled across a portfolio, this approach delivered a 46% increase in cash flow and reduced expenses by 4–5% since 2023.

Machine Learning for Real Estate: Increasing Cash Flow and Asset Value

Azibo

Property Insurance in Minutes: Instant Quotes for Landlords

Built and launched a new insurance product from the ground up, expanding Azibo into a new vertical. Designed a seamless, API-driven experience enabling landlords to generate quotes in under five minutes from their phone.

Property Insurance in Minutes: Instant Quotes for Landlords

Azibo

Faster Leasing, Lower Costs: Streamlining Rental Applications

Redesigned the rental application flow to reduce friction for tenants and improve landlord efficiency—cutting application review time by 30% and saving renters $39.95 per application.

Faster Leasing, Lower Costs: Streamlining Rental Applications

Kaiser

Defining the Future of Home Healthcare

Developed a forward-looking vision for home-based care, addressing shifting patient needs, cost pressures, and care delivery models. Established a North Star to guide Kaiser Permanente’s house-call services.

Defining the Future of Home Healthcare

Amazon

Reducing Returns: Rethinking Online Fit for Apparel

Collaborated on a proof of concept to reduce clothing return rates by improving how customers assess fit online, exploring multiple concepts to bridge the gap between digital and physical try-on.

Reducing Returns: Rethinking Online Fit for Apparel

Yoss / Adecco

Discovery Research: Uncovering Needs in the Freelance Economy

Led foundational research to identify the needs, motivations, and pain points of both businesses and independent contractors—shaping early product direction for a global staffing platform.

Discovery Research: Uncovering Needs in the Freelance Economy

Previous Work

Clients & Engagements

Experience across Fortune 500 companies, startups, and everything in between—from fintech and healthcare to enterprise software and consumer products.

  • Veritas logo

    Enterprise Support Experience

    Redesigned customer support workflows to improve engagement and ticket resolution outcomes.

  • Netgear / Arlo logo

    Connected Camera Ecosystem

    Designed mobile and web experiences for smart home and business monitoring; product later spun out and IPO'd as Arlo.

  • UX

    Measuring UX Performance

    Created an MVP tool to evaluate product UX, reducing evaluation time by ~50%.

  • Sony logo

    eReader Usability Research

    Led usability testing on prototype devices to refine UI concepts across key user segments.

  • Wells Fargo logo

    Bill Pay Redesign at Scale

    Improved a bill pay experience used by 3M+ customers, addressing usability gaps and long-term product strategy.

  • Blue Shield logo

    Healthcare Plan Management Tool

    Redesigned internal platform to improve workflows, data consistency, and operational efficiency.

  • Apple logo

    Education Experience Design

    Partnered on UX improvements for Apple's education platform to increase clarity and adoption.

  • TIBCO logo

    SOA Policy Management Tool

    Designed enterprise application for managing service-oriented architecture within ActiveMatrix platform.

  • Autodesk logo

    Digital Gallery Experience

    Designed online experience to showcase global design work for Autodesk's SF gallery.

  • Macy's logo

    Agile POS Redesign for Retail

    Designed and delivered a modern point-of-sale system to replace legacy infrastructure using Agile methods.

  • SAP logo

    Marketplace Concept & UX Strategy

    Evaluated and prototyped improvements for an early-stage enterprise app marketplace.

  • Pro Unlimited logo

    Vendor Management System Redesign

    Led redesign of enterprise tools, driving efficiency gains estimated at $2.4M annually. (Purchased by Magnit)

  • Tintri logo

    Optimizing the Sales Funnel

    Led end-to-end redesign to improve conversion using journey mapping, rapid prototyping, and user testing.

FAQ

Frequently Asked Questions

Common questions about how I work and what I focus on.

Working on a product or system that needs clarity?

Let's talk through it.