Gray Kuglen

Let's Connect

I'm a Product Designer, User Researcher, and Strategist based in the San Francisco Bay Area. I specialize in building products from the ground up for customers.

Getrealready.com

AI-Powered Rental Analysis: Maximizing Cash Flow & Property Value

I am developing a supervised learning model to transform real estate rental analysis, integrating computer vision to accurately evaluate and grade apartments. This system empowers investors by identifying revenue growth opportunities and providing data-driven cost estimations based on the principle of diminishing marginal returns.

Beyond data science, I have spent the past two years redesigning and optimizing over 6,000 square feet of residential space, increasing revenue by 46% while reducing expenses by 5%. Through strategic design and efficiency improvements, I turn properties into high-performing assets, maximizing both cash flow and long-term value.

From secure messaging to fintech

Azibo

Saving Tenants Money and Landlords Time during the Rental Application Process

Through iterative research and design, we identified inefficiencies requiring tenants to pay for each application. We streamlined the process by allowing tenants to self-report key criteria landlords use for selection. Only chosen tenants were then asked to submit applications.

starting for property owners

Azibo

Streamlining Property Insurance: Automating Quotes for Landlords

I built a new service from the ground up for Azibo, expanding the startup into the Property Insurance vertical. Partnering with multiple vendors, we designed a seamless process to generate instant insurance quotes for landlords via API integration. Through multiple iterations, we reimagined the user experience—shifting from manual data entry to automated property lookups—making the application process faster, easier, and more intuitive.

Saving investors money & time

Kaiser Permanente

North Star for Home Healthcare

Shifting economics, needs, and environments are driving the evolution of home healthcare. Kaiser Permanente embraced this change, seeking a fresh vision for delivering house-call services. Partnering with a design consultancy, I led user research, design sprints, and concept development, shaping a new software platform that seamlessly connects clinicians, command center technicians, and patients.

Crypto trading for beginners

Amazon

Innovating Online Fit: A POC to Minimize Clothing Returns

Tasked with creating a proof of concept (POC) to reduce high return rates for online clothing purchases, I collaborated with another designer to develop multiple concepts that enhanced the in-home clothing evaluation experience beyond the traditional fitting room. These solutions aimed to increase consumer confidence before purchase by offering a 360-degree view and ensuring the right fit during virtual try-ons. The proof of concept was used to demonstrate the business model to stakeholders, helping them assess feasibility and the scope of effort required.

Ty-on before you get your buy-on!

Yoss / Addecco

Uncovering User Needs: Discovery Research for Informed Product Design

Led discovery research in the early stages of a startup’s product development process to uncover deep user needs, motivations, and pain points for both businesses hiring contractors/freelancers and the freelancers themselves. By exploring diverse perspectives across these groups, I developed a comprehensive understanding of their behaviors, challenges, and expectations. Using qualitative methods such as interviews, observations, and surveys, I gathered key insights to inform design and development decisions. This research-driven approach minimized assumptions and ensured the product aligned closely with real user needs, resulting in more effective and impactful solutions.

Personas"

Capabilities

Research & Strategy

  • UX research: Concept Testing, Gurellia User Testing, Modeling Customers, Moderated & Unmoderated Testing

  • Product strategy

  • Product discovery: Remote Design Sprints, Competitive Audits

  • Product Design Audits & Evaluations

Design & Prototyping

  • Experience design

  • Interface design: iOS, Android, Responsive

  • Design systems: Figma

  • Rapid prototyping: Figma, Axure, Keynote, Paper

Product Development

  • Cross-functional collaboration

  • Workshop facilitation

  • Design leadership

  • Design management

  • Team assessment & development