Gray Kuglen

Product Designer & Strategist

Recent Work

Recent Work

About

Visionary UX and product designer known for leveraging diverse expertise across multiple industries to deliver innovative, customer-focused technology solutions that align business goals with end-user needs. Tenacious problem-solver who transforms future-state concepts into reality by challenging established views, simplifying complexities, and building consensus among stakeholders. Trusted team leader skilled at driving results amidst ambiguity by owning the process from ideation to execution and inspiring others to do their best work.

Achievements

product development

  • Guided a prop-tech and fin-tech startup (Azibo.com), built for real estate investors, to get Series-A financing of 21 million dollars.
  • Led the design and launch of the most profitable online endeavor for Wells Fargo to date — the Wholesale Group's Commercial Electronic Office
  • Took a new product for (Azibo.com) from concept to revenue in 4 weeks, leading from the development process including discovery, ideation, strategy, design, and release. The Marketplace was created to test business viability of new product offerings with partners.
  • Grew payments-in-platform from zero to $150M/month within 2 years by establishing customer experience performance metrics to identify areas for improvement.
  • Designed a first-generation mobile and desktop software application CANVAS, to allow teams to collaborate in control room settings remotely. The new product birthed a new market for Jupiter Communications and enabled them to leapfrog competitors. The product won the “Best of InfoComm 2012” award. Jupiter Communications was acquired by InFocus in 2015
  • Saved a client (Pro-Unlimited) $2.5 million dollars annually by creating work-flow efficiencies during a redesign of its contingent labor force enterprise software
  • Helped PRO Unlimited increase annual revenue upwards of $140 million through a redesign of their vendor management system, WAND. The redesign helped sign their largest customer yet
  • Have simplified complex tax processes into easily navigable solutions. At the time, competing products from Intuit and H&R Block each had over 35 steps to depreciate assets & perform Like-Kind 1031 Real Estate Exchanges online. The end solution created use a three step model reducing confusion for customers and time to complete taxes. I should have gotten a hug.
  • Was written about in the Wall Street Journal in 2006 for a product I designed to help people save money in online banking.
  • Have independently defined, tested and built a tool for User Experience professionals to measure digital experiences

leadership

  • Tripled production capacity (Azibo.com) by increasing speed of design ideation and product delivery via iterative process of mini design sprints based on customer feedback and user research insights.
  • Doubled product offerings within 12 months (Azibo) using product analysis to inform design decisions.
  • Improved talent recruitment and development (Azibo.com) by articulating key aspects of product design role. Created framework to guide hiring decisions and benchmarks for performance evaluations.
  • Have managed up to 25 User Experinece professionals on projects for fortune 100 clients with multimillion dollar budgets
  • Built a 5-person product design team incorporating a user research process, iterative design approach and included defining the first version of a design system to better scale the business.

design thinking

  • Developed a process for small teams to bring "Design Thinking" into their organization and to put customers at the center of an iterative and continuous process
  • Transformed customer onboarding (Azibo.com) via iterative research and streamlined discovery process to quickly connect customers with products/services. New concept earned 4.5/5 stars from customer panel.
  • Have simplified complex tax processes into easily navigable solutions. At the time, competing products from Intuit and H&R Block each had over 35 steps to depreciate assets & perform Like-Kind 1031 Real Estate Exchanges online. The end solution created use a three step model reducing confusion for customers and time to complete taxes. I should have gotten a hug.
  • For Veritas, spearheaded a redesign of their online customer support center. Early indicators have shown a decreased number of support cases and an increased level of engagement for customers to self-service
  • Have accelerated the process to speak to customers utilizing ‘design panels’. This reduced the time by an estimated 60% to interact and gather feedback from customers.

Strengths

CORE

Strengths

Process Ownership

I take ownership of the process to deliver concepts and implment. As a team member I take responsibility for delivering the optimal customer experience.

Teamwork

I partner with business, product, engineering and analytics to deliver. I'm business-minded and always focus on aligning the customer and business goals.

Leadership

Have deep experience in many UX and business disciplines to guide the process and mentor excellence

Design Thinking

...but more than that, I have successfully demonstrated how to model a process around the customer in successive iterations.

Companies I've worked for or with

Personal Achievments

  • I've invested in and continue to manage multi-unit properties. Most recently I was able to increase cashflow of a property by 35% during COVID.
  • I enjoy open water swimming and swam the "Escape from Alcatraz" race in San Francisco Bay, along with multiple other races. My longest distance was 5 miles in open water, of course, the currents helped a little :)
  • Surfed the longest left-break in the world called Chicama in Peru. I'm still smiling.
  • I'm a big proponent of work/life balances. My most cherished example was presenting to an agile team remotely from the back seat of my car between early morning surf sessions. The swell was particularly amazing that day, and you get it when you can - team was happy, I was happier.
  • I ran the Bay to Breakers race on a whim with no training and very little experience running distances. I sure felt it the next day though, but the achievement is what matters now.
  • I love drawing and illustration and have raised money for schools by selling and merchandising artwork online for kids and their classrooms.
  • I learn by doing. I built a 700 sq ft loft-apartment (studs inward) by myself. This included all the trades from framing, HVAC, electrical, and plumbing. I learned most everything on how to do that from the Internet. The materials were all from salvage yards at a cost of under $9000.
  • I shaped my own surfboard once, I still have it and it's one of the better boards I have ridden - my goto board for most conditions. I wrote off the expense of the materials by putting my business name on it. Full disclosure, I did have help from a master shaper.

Testimonials

Testimonials

"Gray has good intuition and is good at seeing where tech is going down the road. He has the tenacity in wanting to get a successful venture and it's what distinguishes him which I think it's a great asset for success. He's creative as he comes up with innovative ideas about products and marketing”

Zack J., Principal Engineer Software Development at Oracle

“Gray is able to thoughtfully review all available data and make sound recommendations on product structure and functionality. His ability to objectively analyze information and make decisions based on logic make him a key resource in determining appropriate direction for implementation and development.”

Jennifer M., Sr. Product Manager, HR Global / Compliance at Workday, Inc

“Gray has been a designer and entrepreneur for almost 2 decades, and has seen 100s of examples of what works and what doesn't. He's good at strategy, but also good in the weeds - the 2 hats an entrepreneur needs to be able to wear!”

Felix D., UX Designer at Google

“Gray is one of the best product designers that I have worked with. He is very customer focused, innovative in his designs and proposes product designs that make products easy to use. He is also very business savvy which is a rare combination. He is a true entrepreneur.”

Narinder S., Founder at TReXGlobal.com

“Gray is *already* a great entrepreneur. His advice and thought leadership has proven valuable to me”.

Michael P., Vice President, User Experience at TIBCO Software Inc.

“He's already a successful entrepreneur in my opinion. He runs his own company - and does so successfully by blending business acumen, execution, and the delivery of value to clients.”

Erich V., Senior Director, Product Management at NETGEAR

“Gray knows how to make things happen and works with people in a way that facilitates getting it done. In building up and running his consultancy, he is a hustler behind the scenes bringing in the right talent and resources while delivering what was promised to clients in an organized manner. He has always been passionate about side projects as well and keeps lending a hand to ideas that interest him and seem to have legs. All I can say is he is a true entrepreneur that loves bringing products to life.”

Aaron R., Interaction Designer at Public Library of Science

“Gray is driven and creative, and has always displayed tremendous entrepreneurial spirit through the many years I've known him. His enthusiasm in infectious and he's an incredibly hard worker, unflagging in his pursuit of success.”

Sebastian T., Vice President, User Experience at TIBCO Software Inc.

“His passion is clear in his work... he loves the challenge”

Dan N., CEO at Networked Insights

“In terms of raw talent, Gray is a thoughtful, experienced designer. He's also just an all-around good guy and a pleasure to work with. I think he'd do well as a founder because he's always been self-motivated and independent. He's not the kind of person that needs a "boss" in order to be excited and to work. He's also already run his own design consultancy for years so he's used to hustling and selling to folks.”

Shawna H., Founder & Principal User Experience Designer at Shawna Hein Designs

”I've known Gray and a long time and seen his commitment to developing great experiences. He has the right combination of realism and idealism - every entrepreneur needs to have a vision and root that vision in a clear understanding of what people will and won't do.”

Katherine B., Co-Founder, COO at Wildflower Health

“We needed Less Ink (Gray Kuglen) to do more than design, we needed a straightforward look at our requirements to help our team understand what they were trying to accomplish. Less Ink (Gray Kuglen) applied a rigorous process and remained flexible enough to react to our earliest ideas and asking the right questions”.

Brad T., Product Manager - TIBCO

"I would highly recommend (Gray Kuglen) because he is not only a world class design expert (in the top 1%), but, and what I find unique is their total submersion and ownership of the customer problem (in the top .01%) leading to best in class products".

Pankaj S., CEO - TREX Global

“Gray is an extremely talented and thorough user experience designer. Gray helped my team to design a new support website for Veritas. I always appreciated Gray’s research in preparation for a design review. He had always thought through his proposed design extensively, and it showed. However, he was also very open to feedback that he could incorporate into an improved experience. Ultimately, he produced a vastly improved experience for our customers that was grounded in comparative site research and customer feedback. I would recommend him for any user experience design work you need!"

Kelly R., Director, Customer Experience and Process Design - Veritas

“We needed Less Ink (Gray Kuglen) to do more than design, we needed a straightforward look at our requirements to help our team understand what they were trying to accomplish. Less Ink (Gray Kuglen) applied a rigorous process and remained flexible enough to react to our earliest ideas and asking the right questions”.

Brad T., Product Manager - TIBCO

I'm looking to work with an organization that places the customer at the center of their product strategy.

Schedule 15 min.